Author Topic: The New Gen marketing with social networks  (Read 135 times)

jawad55

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The New Gen marketing with social networks
« on: May 28, 2012, 01:01:14 pm »
Social Networks and Marketing provides a primer on social networks targeted toward marketing practitioners and scholars. It explores main concepts, theoretical ideas, and empirical findings, with a focus on questions of relevance to managers: How and when do network patterns matter? How does network structure affect consumer behavior? What kinds of social networks are important for particular marketing decisions?